PART 1 : QUESTIONS 1-10
Questions 1-5
Complete the notes below.
Write NO MORE THAN THREE WORDS AND/OR A NUMBER for each answer.
 
                    RATNER ATHLETICS CENTRE

Example: Current students get membership for ....no charge / free.....
• a yearly membership costs £1  for alumni
• Features offered include:
• the Emily Pankhurst 2 
• the Dalton 3 
• personal 4  at an extra charge
• Hours: 6 a.m. to 5  on week days and 6 a.m. to 9 p.m. on weekends

Questions 6-10
Complete the form below.
Write NO MORE THAN THREE WORDS AND/OR A NUMBER for each answer.
NEW CUSTOMER MEMBERSHIP FORM

• Customer name: Shannon 6 
• Street Address: 7 
• City: Newcastle
• Postcode: 8 
• Telephone number: 9 
• Payment method: cash
• Proof of address: 10 

Remember to sign the attendance lists on the way out!
To get a student visa you must make a folder of health information including:

• vaccination 11 

• proof you don’t have a serious 12 

Have a consultation with a doctor specialised in 13  to get information on:

• what vaccines you will need to get

• 14  for malaria

• what to expect if you have any existing 15 

Health issues in South America

Malaria is a concern for most people going to South America.

• In each country, it is 16  in some areas but not others.

• You must 17  and not travel to high-risk areas if you are not protected.

To prevent insect bites:

• wear long-sleeved shirts and 18 

• use insect repellent on 19  and flying-insect spray in rooms

• stay indoors in the peak biting periods of 20  and dawn

21
 A B C D E F Joshua
22
 A B C D E F Ethan
23
 A B C D E F Lily

Questions 24-30

Complete the table below.
Write NO MORE THAN THREE WORDS AND OR A NUMBER for each answer

Opinions about project	Lily	Joshua	Ethan
Initial Suggested Rating	24	25	26
Good Points	nothing specific	27	choice between 28
Bad Points	no practical point / choices were both 29	should have given us 30	no opinion

PART 4 : QUESTIONS 31-40
Questions 31-40
Complete the flow-chart below.
Write NO MORE THAN THREE WORDS for each answer.

PRODUCT LIFE CYCLE MARKETING AIMS BY STAGE

Stage 1: Market Introduction
Features:
- Costs 31
- Sales volumes 32
Marketing Strategy:
Step 1
Get the brand noticed by the 33
Step 2
Encourage potential customers to 34
Stage 2:Growth
Features:
- Economies 35lead to reduced costs and rise in sales.
Marketing Strategy:
Step 1
Find a way to 36 return customers.
Step 2
Differentiate the 37 from rival products.
Stage 3: Maturity
Features:
- Sales will 38
- Competition will be 39 
Marketing Strategy:
Step 1
Continue to point out the differences between your product and rival brands.
Step 2
Find new 40 for the product.