Developing food trends● The growth in interest in food fashions started with 31 of food being shared on social media.
● The UK food industry is constantly developing products which are new or different.
● Influencers on social media become ‘ambassadors’ for a brand.
○ Sales of 32 food brands have grown rapidly this way.
● Supermarkets track demand for ingredients on social media.
○ Famous 33 are influential.
Marketing campaigns● The avocado:
● Oat milk:
● Norwegian skrei:
● Ethical concerns
● Quinoa: